卓晓坡助理教授发表一A重要核心期刊论文
秉承“融汇中西管理智慧、培养创业创新精神、践行服务社会责任、作育商界管理精英”的使命，我院扎根于中国情境，致力于管理理论创新及管理实践的研究。近年来，我院科研成果丰硕，高水平论著持续涌现。中山大学管理学院微信公众平台将陆续推出中大管院2020年科研力量系列文章，向大家展示管院近期的科研成绩单。下面让我们一起来走进管院科研世界。
教师姓名：卓晓坡助理教授
论文题目：Pricing with risk sensitive competing container shipping lines: Will risk seeking do more good than harm?
刊物名称：Transportation Research Part B
期刊卷期数：2020年第133卷
所有作者：Tsan-Ming Choi, Sai-Ho Chung, Xiaopo Zhuo(通讯)
学校类别：一A重要核心期刊论文
论文摘要
Container-shipping-lines (CSLs) operate in a highly competitive market with high demand volatility. Unlike many other industries in which risk-averse attitude is dominating, it is well known that many CSLs exhibit risk-seeking behaviors. In this paper, by using the mean-risk formulation, we analytically study the effects of risk attitude and demand volatility on the service pricing game between two CSLs. We find that the equilibrium prices increase when CSLs can accept more risk, and being slightly risk-seeking can help maximize the expected profits of both CSLs. We discover the risk-attitude convergence effect, which theoretically reveals that the “optimal risk attitudes”for the CSLs move in the same direction. Therefore, our research suggests that both CSLs should hire slightly risk- seeking managers in a competitive shipping market. In addition, we explore the impacts brought by demand volatility and find that the equilibrium prices increase (decrease) in the demand volatility when CSLs are risk-seeking (risk-averse). We uncover that when an individual CSL’s risk sensitivity level is small and its rival is risk-seeking, its own expected profit under the decentralized case could be larger than that in centralized case. Finally, for robustness checking of our research findings, we investigate the scenarios with multiplicative randomness of demand, asymmetric information on risk attitude and multiple (more than two) competing CSLs, and find that our main findings still hold. Counterintuitively, in the case with multiplicatively random demand, we analytically find that CSLs may not prefer a large market potential when they are risk-averse.
教师简介
卓晓坡，本科与博士就读于中山大学，现为中山大学管理学院助理教授，研究兴趣为供应链竞合策略与协作机制。研究领域为物流供应链管理、竞争与合作博弈模型、供应链金融。研究成果发表在Transportation Research Part B、Transportation Research Part E等期刊。1项研究成果获国家发明专利授权。参与多项自然科学基金重点项目、青年项目等，并担任Transportation Research Part B、Transportation Research Part E、International Journal of Production Research等多种期刊匿名审稿人。
