New Media Strategy - 04
==What a Theme Can Do for Your Podcast ==
★★★your podcast should not be a hodge-podge大杂烩 of episodes
covering a variety of subjects without an overriding focus.
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★★If your audience didn’t respond to you one way,
they may respond in another way.
When your audience has received and read your e-zine,
interacted with you and others on your blog, and then heard
you interview someone on the same subject, you will undoubtedly
be perceived as the expert in this realm.
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In addition, your ★visibility and expert status is
increased twofold when your audience can see and
hear you in a video podcast.
★★★
Committing to podcasting lets your audience know that they can depend on
learning from you on a regular basis.
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Knowing what your customers want and
need will help you create compelling content.
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And speaking your truth means that you sound like yourself
and not what you think a polished broadcaster
should sound like. It also means that you convey传达 sincerity.
==Put Your Heart into Your Podcast==
Nothing great was ever achieved without enthusiasm.
Speak conversationally and ★naturally, as if
you were talking face-to-face with a single customer.
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If you normally use your hands or use exaggerated facial
gestures when you speak, don’t be afraid to
do so when making your audio podcast recording.
==★Liven Up Your Talk==
Create a picture with your words so your audience can
“see” what you’re talking about as they listen to your
audio podcast. Use adjectives and other descriptive
words to create vivid images.
★★When filming a video podcast, your
words should pertain适合/相关 to what is being seen.
==Practice Your Enunciation清晰的发音==
==Eliminate Filler Words ==
Some people think using uhms and ers make a podcast
sound relaxed, natural, or even thoughtful. It doesn’t.
-
★★★
Fillers serve only to distract your audience
from your message, and your listeners will
switch your podcast off in a hurry.
The best way to avoid these pitfalls is to 【stay focused and
to prepare what you want to say】 or have talking
points. If you need to gather your thoughts, 【pause for a second】.
===Creating Compelling吸引人的 Contents===
when it comes to being successful with new media marketing,
the operative word is always 【value】. Without offering
value, you will lose your customers.
--What Kind of Content Do You Want to Create? --
★★★
Podcasting communicates using 【sounds】 and 【pictures】.
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Don’t forget to take advantage of these features. When creating
audio podcasts, think beyond the words. What would your customers
want to listen to rather than read about? What service or
information is easier to talk about than to write about? When
creating video podcasts, make sure the images are compelling
and add to the content. What can you offer that is much better
shown in pictures than described in words?
--VIDEO OF YOUR BUSINESS’S KEY OFFERINGS --
--INTERVIEWS --
If you want to present your podcast in real time, it is
important to organize your questions and comments. Be sure
to conduct your interview in a quiet area. And be aware of
your tone and voice infm ection.
Who should you interview? Consider offering a compelling
interview with an industry leader or someone who can offer
insight into your specific field.
The more valuable information the interviewee can provide
the better. Try to ask the questions that many of your
customers have wondered about. Don’t be afraid to try to
contact a well-known expert.
