Blue Ocean Strategy - 02

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Value innovation is based on the view that market boundaries and industry 

structure are not given and can be reconstructed by the actions and beliefs 

of industry players.

-Formulating and Executing Blue Ocean Strategy-

If you lack an understanding of the 【opportunity-maximizing】 and 

【risk-minimizing】 principles driving the creation and capture of blue oceans, 

the odds will be lengthened against your blue ocean initiative.

---CHAPTER 2：Analytical Tools and Frameworks---

-The Strategy Canvas：-

★★★underlying 根本的，潜在的，基础的

★★★profile 轮廓，简介

-The Four Actions Framework：-

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Which of the factors that the industry takes for granted should be eliminated?

Which factors should be reduced well below the industry’s standard?

Which factors should be raised well above the industry’s standard?

Which factors should be created that the industry has never offered?

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The first question forces you to consider eliminating factors that

companies in your industry have long competed on. Often those factors are

taken for granted even though they no longer have value or may even

detract贬值 from value. Sometimes there is a fundamental change in what

buyers value, but companies that are focused on benchmarking one another

do not act on, or even perceive, the change.

有时买家对价值的看法发生根本性变化，但那些专注于互相竞争对标的

公司可能无法采取行动，甚至察觉到这种变化。

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The second question forces you to determine whether products or

services have been overdesigned in the race to match and beat the

competition. Here, companies overserve customers, increasing their cost

structure for no gain.